A full-color snapshot shows the mall's northeast -or front- facade. It faced Rua Iguatemi (Iguatemi Street), namesake of the shopping facility. In 1971, the name of the thoroughfare was changed to Avenida Brigadeiro Faria Lima, in honor of José Vicente Faria Lima, mayor of Sao Paulo between 1965 and 1969. 

Photo from https://www.flickr.com / Roger W

A single-screen movie theater opened in the IGUATEMI mall in September 1967. Cine Iguatemi featured 858 seats and Cinerama and Todd-AO projection. In later years, the theater operated as a PlayArte venue.

Graphic 1 from http://www.cinemasdesp2.com.br

Graphic 2 from https://www.playartecinemas.com.br