The original logo of Sao Paulo, Brazil's SHOPPING CENTER IGUATEMI ["ee-gwah-tuh-mee"]. In the native Tupi-Guarami language, "iguatemi" means "wavy river."
Graphic from Construtatora Alfredo Mathias
Showing posts with label Brazil's Iguatemi Sao Paulo (1966). Show all posts
Showing posts with label Brazil's Iguatemi Sao Paulo (1966). Show all posts
Controversy surrounds the determination of Brazil's first shopping mall. Many cite SHOPPING CENTER IGUATEMI, which opened in November 1966. Others credit Rio de Janeiro's SHOPPING DO MEIER, dedicated in August 1965. The Associação Brasileira de Shopping Centers recognizes the IGUATEMI complex. Unlike the Rio facility, it possessed several traditional "shopping mall" features, such as a large anchor store (Sears) and sizable surface parking area.
Photo from http://www.shoppingdomeier.com.br / Shopping Do Meier
A circa-1966 newspaper advert announcing the grand opening of SHOPPING CENTER IGUATEMI. The inauguration was quite an epic event! In fact, the mall, which was a novel concept at the time, endured something of a rocky start. It took a couple of years for it to be considered a successful venture.
Graphic from Construtora Alfredo Mathias
We include a Portuguese-to-English translation of said advertisement:
OPENS TODAY
SHOPPING CENTER IGUATEMI
The inauguration of Shopping Center Iguatemi and its delivery before the deadline, to its Shareholders, Commerce and People of Sao Paulo, is an event rich in meaning. The opening of its doors represents:
... the crowning of a concept
Because it marks the realization of another Alfredo Mathias enterprise and the scrupulous fulfillment of all that has been promised to its Shareholders and to the Public.
....an act of progress
Because it marks the pioneering introduction of the shopping center system in Sao Paulo, updating our land with this modern merchandising process.
....a profession of democratic faith
Because it represents a superb demonstration of the unlimited possibilities of private initiative through the true democratization of capital.
....an affirmation of optimism
Because of a strong proof of trust in the destinies of Brazil and in all those who strive to accomplish, produce and construct as the best way to serve it.
Thanks to the Shareholders
With the resolute trust of our Shareholders and their first-time application, a gigantic undertaking was erected for all of the citizens of Sao Paulo. We thank each of the Shareholders, with special thanks being given to Anna Christina Barros Monteiro, Godmother of Shopping Center Iguatemi, at the opening ceremony and inaugural festivities.
An embodiment of
ALFREDO MATHIAS
Developments Society Limited
An aerial view of the original SHOPPING CENTER IGUATEMI. The 60 million cruzeiro complex encompassed approximately 387,500 leasable square feet.
Photo from https://acervoaflalogasperini.arq.br / Gasperini Architects Collection
Here we see the original mall's northwest facade. The exterior and parking area entrance of the Sears anchor store is on the left.
Photo from https://acervoaflalogasperini.arq.br / Gasperini Architects Collection
Photo from https://acervoaflalogasperini.arq.br / Gasperini Architects Collection
A full-color snapshot shows the mall's northeast -or front- facade. It faced Rua Iguatemi (Iguatemi Street), namesake of the shopping facility. In 1971, the name of the thoroughfare was changed to Avenida Brigadeiro Faria Lima, in honor of José Vicente Faria Lima, mayor of Sao Paulo between 1965 and 1969.
Photo from https://www.flickr.com / Roger W
Graphic 1 from http://www.cinemasdesp2.com.br
Graphic 2 from https://www.playartecinemas.com.br
The second major Brazilian shopping mall opened in December 1975. SHOPPING IGUATEMI SALVADORE was built in the City of Salvadore, State of Bahia, which is in the northeast sector of the country. The name of the retail facility was changed to SHOPPING DA BAHIA in January 2015. Today, it encompasses 1.7 million square feet and contains 414 stores.
Photo from http://www.aliansce.com.br / Allos, Sociedade Anonima
The second shopping mall in Sao Paulo was dedicated in August 1976. Today, SHOPPING IBIRAPUERTA ["ee-bee-duh-poo-air-duh"] spans 1.8 million square feet, with a retail roster of 426 stores.
Photo from https://www.shoppingibirapuera.com.br / Shopping Ibirapuerta
Photo from https://www.shoppingibirapuera.com.br / Shopping Ibirapuerta
A view of Garage Nova (or the "New Garage"). Completed in 1982, it extended the northeast facade of IGUATEMI SAO PAULO out to the curb of the "Faria Lima" throroughfare. A third level of retail was also added to the circa-1966 building.
Photo from http://www.oas.com / OAS Group
A vintage interior view of the Praca de Alimentacao (or "Food Court"). This culinary complex was built in space previously occupied by Sears.
Photo from http://globalmarketingculture.com
A majority interest in SHOPPING CENTER IGUATEMI was acquired by Sao Paulo's Grupo Jereissati in late 1979. A mall development and management subsidiary was formed, which built Iguatemi-brand shopping centers throughout Brazil. Today, this enterprise is known as Iguatemi Empresa de Shopping Centers. Below is a listing of all past and present IGUATEMI malls.
Graphics from http://www.jereissati.com.br / Grupo Jereissati
GRUPO JEREISSATI / IGUATEMI EMPRESA MALLS (2018):
1. SHOPPING CENTER IGUATEMI -November 1966, IGAUTEMI SAO PAULO -1982 / 1,396,600 leasable square feet / 305 stores / City & State of Sao Paulo
2. IGUATEMI CAMPINAS -May 1980 / 1,140,900 leasable square feet / 356 stores / City of Campinas, State of Sao Paulo
3. IGUATEMI FORTALEZA -April 1982 / 990,300 leasable square feet / 480 stores / City of Fortaleza, State of Ceara ["see-ah-duh"]
4. IGUATEMI PORTO ALEGRE -April 1983 / 1,277,300 leasable square feet / 273 stores / City of Porto Alegre ["ah-leg-uh-dee"], State of Rio Grande do Sul
5. SHOPPING ESPLANADA - July 1992 & IGUATEMI ESPLANADA -November 2013 (2 malls now operated as a single "Iguatemi" complex) / 1,614,600 leasable square feet / 425 stores / City of Sorocaba, State of Sao Paulo
6. IGUATEMI RIO -September 1996 (sold in 2012, name changed to BOULEVARD RIO SHOPPING) / 308,800 leasable square feet / 180 stores / City & State of Rio de Janeiro ["hee-oh day juh-nay-doh"]
7. IGUATEMI CAXIAS do SUL -November 1996 / 716,600 leasable square feet / 134 stores / City of Caxias do Sul ["cash-eez doh sool"], State of Rio Grande do Sul
8. IGUATEMI SAO CARLOS -September 1997 / 322,900 leasable square feet / 91 stores / City of Sao Carlos, State of Sao Paulo
9. IGAUTEMI FLORIANOPOLIS -April 2007 / 1,165,600 leasable square feet / 155 stores / City of Florianopolis ["flo-uh-dee-uh-nop-oh-leez"], State of Santa Catarina
10. IGUATEMI BRASILIA - March 2010 / 1,210,100 leasable square feet / 166 stores / Lago Norte ["lay-goh nor-chee"] Administrative Region, Federal District
11. IGUATEMI ALPHAVILLE - April 2011 / 1,249,800 leasable square feet / 187 stores / City of Barueri ["bahd-way-dee"], State of Sao Paulo
12. JK IGUATEMI -June 2012 / 1,420,800 leasable square feet / 211 stores / City & State of Sao Paulo
13. IGUATEMI ROBEIRAO PRETO -September 2013 / 473,600 leasable square feet / 171 stores / City of Robeirao Preto ["hee-bay-doh pday-toh"], State of Sao Paulo
14. IGUATEMI SAO JOSE RIO PRETO -April 2014 / 1,130,200 leasable square feet / 251 stores / City of Sao Jose Rio Preto ["sow joh-zay yoo pday-toh"], State of Sao Paulo
IGUATEMI RIO was the first (and only) Iguatemi-brand mall built in Brazil's second-largest city. The complex, dedicated in 1996, was sold in August 2012. It has since been renamed BOULEVARD RIO SHOPPING.
Photo from http://www.ivanhoecambridge.com / Ivanhoe Cambridge, Incorporated
JK IGUATEMI opened its doors in 2012 and is located a mere .8 mile south of IGUATEMI SAO PAULO. JK IGAUTEMI is the largest singular Iguatemi-brand mall, with a total of 1.5 million square feet.
Photo from http://iguatemi.com.br / Iguatemi, Sociedade Anonima
Photo from PKO Glass
IGUATEMI SAO PAULO, flagship of the Jereissati-Iguatemi franchise, was expanded and renovated between 2010 and 2015. Here we see the refurbished "Faria Lima" facade, which has had windows installed and its surfaces refinished.
Photo from https://otrecocerto.files.wordpress.com
After the mall's exterior was remodeled in 2013, its interior was upgraded. Praca Principal (the Center Court) was reconfigured, with a curvy "sculptural skylight" installed. The Cartier store seen here encompasses 2 floors and 3,100 square feet. It opened in September 2015.
Photo from http://www.cbdarch.com / Carbondale Architecture
Here we see another view of Praca Principal. The Cartier and Saint Laurent stores seen above are situated on the ".5" -or Mezzanine- Floor. An indoor garden, installed as part of the 2014-2015 renovation, is also included in the snapshot. As one can probably discern, today's IGUATEMI SAO PAULO is a very high-end, luxury-oriented shopping center.
Photo from http://www.cbdarch.com / Carbondale Architecture
In the 2020s, IGUATEMI SAO PAULO encompasses 1.4 million leasable square feet and houses over 300 stores and services. There are three retail levels. Surface and covered parking areas accommodate 2,600 autos.
IGAUTEMI SAO PAULO TENANTS 2022:
25 NA Web housewares / 5 To Sec dry cleaners (kiosk) / 7 For All Mankind jeans / A. Niemeyer ladies' wear / A2You electronics / AB Uniformes uniforms / Adriana Degreas ladies' wear / AG Guerreiro jewellers / Aima Japanese Cuisine / Alexandre Birman ladies' footwear / Almanara Middle Eastern cuisine / Alme footwear / Anselmi ladies' wear / Antonio Bernardo jewellers / Antonio Galucci jewelry repair / Aramis men's wear / Araras home accessories / Arezzo ladies' footwear / Armarinhos Fix sewing implements / Ateen ladies' wear / Banco24Horas ATM (kiosk) / Beaubon Art Au Chocolat candies / Birkenstock footwear / Blue Bird ladies' footwear / Bodytech gym / Bonny jewelry and accessories / Bottega Bernacca Italian cuisine / Boutique Dos Electronicos electronics repair (kiosk) / Bottega Veneta luggage and travel accessories / BP Petrobras service station (outparcel) / Brigaderia candies / Brooksfield men's wear / Brooksfield Donna ladies wear / Burberry luggage and travel accessories / By Gabs housewares (kiosk) / C & A apparel / Caleche Haute Parfumerie / Calvin Klein Jeans / Carla Amorim jewellers / Cartier jewellers / Casa Das Cuecas lingerie / Case & Company mobile phones and accessories / Caudalie Paris cosmetics and perfumes / Centaur sportswear / CH Carolina Herrera ladies' wear / Chanel ladies' wear and accessories / Chanel Parfums & Beaute / Chocolate Du Jour candies / Christian Louboutin / Cia.Maritima beachwear / Cinemark Iguatemi (6 screens) / Claro mobile phones and accessories / Clinique cosmetics and perfumes / Coach ladies' wear and accessories / Corello luggage and travel accessories / Crawford men's wear / Chris Barros ladies' wear / Cruise ladies' wear / Dama candies / Dengo candies / Dermage homeopathic pharmacy / Diesel apparel / Dolce & Gabbana apparel / Drogaria Iguatemi pharmacy / Droga Raia pharmacy / DryWash car wash (in parking garage) /Dryzun jewellers / Egrey ladies' wear / Emporio Armani apparel, footwear and accessories [shop temorarily closed for renovation] / Ermenegildo Zegna men's wear / Espaco Curumim Kids toys and kid's space / EspacoLaser hair removal (kiosk) / Estudio Face salon / Fabula children's wear / Farm ladies' wear / Fast Shop electronics and home appliances / FastFrame (kiosk) / Fedex Express (kiosk) / Fillity ladies' wear / Fit ladies' wear / Flavia Rocco florists Kiosk) / Flower Bar florists (kiosk) / Fom pillows (kiosk) / Foto Paulo cameras, accessories and film developing / Foxton men's wear / Frattine jewelers / Frevo juice & snack bar / Gaia y Pietra ladies' wear / Gallerist ladies' wear / Garagem barber salon / Gaya ladies' wear / Giuliano jewellers / Gloria Coelho ladies' wear / Fototica eyewear / Green children's wear / Gucci apparel / H. Stern jewellers / Handred apparel / Haoma candies (kiosk) / Havainas footwear / Hermes luggage and accessories / Hugo Boss apparel / Iguatemi 365 e-commerce boutique / Illesteva eye wear / Isabela Akkari candies (kiosk) / Isolution mobile phones and accessories / Itau bank / Itau Personnalite bank ATM (kiosk) / Izipizi sunglasses (kiosk) / Jack Vartanian jewellers / Jet Printer / Jimmy Choo ladies' footwear and accessories / Joge lingerie / Malone cosmetics and perfumes / John John apparel / Julio Okubo jewellers / L'Oreal cosmetics (kiosk) / Kipling backpacks / Kopenhagen chocolatier / L'Ete beach wear / L'Occitane en Bresil / L'Occitane en Provence cosmetics / La Croisette Optica eye wear / La Mer cosmetics and perfumes / Lacoste apparel / Lauf sportwear / Le Jazz Brasserie restaurant / Le Lis ladies' wear / Le Soleil D'Ete ladies' wear / Lenny Neimeyer beach wear / Lilly Sarti ladies' wear / Lindt candies / Livraria Da Travesa bookstore / Livo Eyewear (kiosk) / Lojas Americanas department store / Lolitta ladies' wear / Lool jewellers / Loterias Caixa (kiosk) lottery tickets / Louis Vuitton handbags & accessories / Loungerie Intimates lingerie / Amor Aos Pedacos candies / Lu Monteiro ladies' wear / Ludique Et Badin children's footwear / Lupo sportswear / Mabo handcrafted items / M.A.C. Cosmetics / Manioca Restaurant & Cafe / Mariah Rovery jewellers / Martha Madeiros lace makers / Mauricio Monteiro jewellers / Max Mara ladies' wear / McCafe Do Iguatemi espresso bar / McDonald's hamburgers / Mercerie Barbados computer embroidery / Michael Kors ladies' wear / Banca Minoru candies / Misha jewellers / Mistral wine bar / Mistral wine bar (with seating) / Mixed ladies' wear / Mixed Kids children's wear / Morrison Optica eye wear / Neeche Haute Parfumerie cosmetics and perfumes / Nerd Smart Living electronics (kiosk) / Nespresso coffee-making equipment / New Vision Opiticas eye wear / Now! Nutricao Esportiva vitamins and sports nutrition / Oceane cosmetics and travel accessories / Ofner candies / Opticas Wanny sunglasses and optical accessories / Osklen apparel / Padoca Do Mani bakery and coffee bar / Pao de Acucar supermarket / Paulo Da Vinci children's wear / Paulo Da Vinci housewares / PapelCraft stationery / Pati Piva cafe / Paula Torres ladies' footwear / Petite Main toys and stationery (kiosk) / Petulan men's wear / Piselli Sud Italian Cuisine / Piu Restaurant / Polo Ralph Lauren men's wear / Prada ladies' accessories / Prada Uomo men's accessories / Puket children's sleep wear / Rangel Optica eyewear / Rascal Mediterannean Cuisine / Reinaldo Lourenco ladies' wear / Renovo Couro leather restoration / Reserva men's wear / Ri Happy toys / Ricardo Almeida men's wear / Richards men's wear / Rimowa luggage and travel accessories / Ritu hairdressers and manicurists (kiosk) / Ritz Cafe / Rodeio Bar / Rodeio Restaurant / Rolex jewellers and watchmakers / Saint Laurent footwear and accessories / Salvatore Ferragamo ladies' footwear / Samsung electronics and mobile phones (kiosk) / Sarah Chofkian ladies' footwear / Sauer jewellers / Schutz ladies' footwear / Sergio K men's wear / Shoulder ladies' wear / Siberian apparel / Smartpet / Souq accessories, gifts and apparel / Spa Podology manicurists / Stefan Behar Sucre candies / Studio W hairdressers / Sunika footwear / Swarovski jewellers / Tania Bulhaos housewares / Tatiana Loureiro ladies' footwear / The Coffee coffee bar / The Mini children's wear / The North Face outdoor apparel / Tiffany & Company / Tim mobile phones and accessories / Tod's leather goods / Tory Burch ladies' wear / Track & Field sportswear / Travelex Bank (kiosk) / Travelex Confidence currency exchange (kiosk) / Triya beachwear and accessories / Trousseau & Trousseau Petit layettes / Tufi Duek ladies' wear and accessories / Tumi luggage and accessories / Twenty Four Seven ladies' wear / UGG bootery / Ultra Violeta sunglasses and accessories / Undertop ladies' wear / Utilplast housewares / Valentino accessories / Via Vento men's wear / Vilebrequin beach wear / Vivara jewellers / Vix Paula Hermanny beach wear / VR Collezioni men's wear / Waiwai & Betina De Luca ladies' wear / Wolford ladies' wear / World Tennis footwear / Yuool footwear / Zappalla men's wear / Zara apparel / Zara Home / Zieiss Vision Center
PRACA DE ALIMENTACAO (FOOD COURT):
Arabia Express Middle Eastern cuisine / Baked Potato restaurant / BBQ Mania / Cafe Zinn / Davvero Gelato Tradizionale ice cream / Haddock Lobo Cheese Bread / Le Manjue Cafe / Manai Gastronomia / / Manihi Restaurant / Mr. Cheney Cookies / Oak Berry Acai Bowls ice cream / Padoca do Mani / Vienna Express
Cinemark Iguatemi, a 6-screen multiplex, opened for business in October 2005. It was installed in a newly-built 8th mall level. This new venue operated along with the original PlayArte theater for over 3 years.
Photo from https://www.guiadasemana.com.br / Guida Semana
The Bodytech gym at IGUATEMI SAO PAULO was officially dedicated in June 2013. This posh fitness facility comprises a 9th mall floor.
Photo from https://www.bodytech.com.br / BodyTech Company
SHOPPING CENTER IGUATEMI
Rua Iguatemi (Avenida Brigadeiro Faria Lima) and Rua Angelina Maffai Vita
Sao Paulo, Brazil
Work commenced on Latin America's first mall-type shopping center in May of 1965. SHOPPING CENTER IGUATEMI was built on an 11.4-acre site, located 3 miles southwest of downtown Sao Paulo, in the city's Jardim (or Garden) district. The land, owned by the Eduardo Matarazzo family, had been acquired by Construtatora Alfredo Mathias, a real estate development company. Several barbeques were held at the site, where shares in a prospective shopping complex were sold to the public.
SHOPPING CENTER IGAUTEMI was designed by Gian Carlo Gasperini and Joao ["Jow" rhymes with "cow"] Henrique Rocha. The complex, which cost 60 million cruzeiros to construct, was a roofed -but not enclosed- building of 387,500 leasable square feet. There were originally 2 main retail levels and a partial 3rd floor.
The original anchors were a 2-level (55,200 square foot) Sears and 2-level (17,600 square foot) Lojas Americanas variety store. The mall also housed a Pão de Açúcar ("Sugar Loaf") supermarket, Sinhá Boutique, Giuliano Jóias, AB Uniforms, Photoptics, Jogê, Renata Jewelry and Drogaria Iguatemi (a pharmacy). There were originally seventy-two stores and services.
An official grand opening was held om November 28, 1966. Entertainment was provided by singer-guitarist Chico Buarque, singer Nara Lofego Leão, singer Eliana Pittman and comedian Chico Anysio.
The mall's first motion picture venue showed its first feature on September 6, 1967. Owned and operated by Empressa Cinematografica Sur, Cine Iguatemi was -for its time- a state-of-the-art venue.
SHOPPING CENTER IGUATEMI had a rough start, but was fully-leased, with 174 stores and services, by 1971. The first expansion, completed in 1977, added a northwest store block and Garage Maffei Vita. Built on the south side of the mall, it contained 2 retail floors and a 7-level parking facility.
Commercial competition had arrived in the previous year. SHOPPING IBIRAPUERA ["ee-bee-duh-poo-air-duh"] {2.6 miles southeast} had opened its doors in August 1976. This was followed by SHOPPING ELDORADO {.5 mile northwest}, in July 1981. Next came CENTER NORTE ["nor-chee"] {6 miles northeast}, which was dedicated in April 1984.
Sao Paulo-based Grupo Jereissati had acquired the holdings of Construtatora Alfredo Mathias in late 1979. Included in the transaction was a majority interest in SHOPPING CENTER IGUATEMI. A subsidiary, known as La Fonte Empresa de Shopping Centers, was formed. This enterprise would operate the IGUATEMI mall and also develop new retail facilities throughout Brazil. The first of these were built in the cities of Campinas (1980), Fortaleza (1982) and Porto Alegre (1983). All were named under a newly-created "Iguatemi" brand, with the original retail complex being rebannered as IGUATEMI SAO PAULO.
A second enlargement got underway in the early 1980s. Its east-facing facade was expanded with Garage Nova, which housed 3 floors of retail and a 4-level parking facility. A full third floor of retail had been built over the existing mall, with the complex being enclosed and air-conditioned. When the construction dust settled in 1982, IGUATEMI SAO PAULO encompassed approximately 1,132,400 leasable square feet.
The Sears chain shuttered all Brazilian stores in March 1991. It is unclear whether or not the IGUATEMI SAO PAULO store was in operation up to this time. Whatever the case, when said store closed for good, it was divided into fifty-four retail spaces, with most of these facing onto a new Praca de Alimentacao (or Food Court).
Cine Iguatemi, now operating under the Curcuito Sul de Cinemas banner, was destroyed by fire on October 4, 1994. The venue was rebuilt as a twinplex, which commenced operation on August 18, 1995. 10 years later, an 8th floor was added to Garage Maffei Vita. Cinemark Iguatemi, a state-of-the-art 6-plex, was housed in the new floor. Its first features were shown on October 17, 2005. Meanwhile, the mall's twinplex had been acquired by PlayArte Cinemas. It was renamed PlayArte Iguatemi 1 & 2 and closed for good in March 2009.
The most recent expansion of the mall, a Southwest Wing, was completed in May 2011. It added 43,000 square feet of restaurant space and a 7-level parking facility. On top of this was a 5-floor headquarters for Grupo Jereissati and its subsidiary, now known as Iguatemi Empresa de Shopping Centers.
Soon after the completion of the Southwest Wing, the exterior and interior of the existing mall were refurbished. The Avenida Brigadeiro Faria Lima facade was resurfaced, with glass windows installed. In the Praca Principal (Center Court), a garden composed of 170 terraced cumaru wood planters was installed beneath a curving "sculptural skylight."
All work was completed in September 2015. IGUATEMI SAO PAULO now encompassed approximately 1,396,600 leasable square feet and housed 305 stores and services. Some of its high-end tenants included Alexandre de Paris, Antonio Bernardo, Burberry, Cartier, Chanel, Diane Von Furstenberg, Gucci, Louis Vuitton, Michael Kors and Polo Ralph Lauren.
Sources:
http://guiadoscuriosos.uol.com.br
http://www1.folha.uol.com.br
http://www.saopauloinfoco.com.br
http://sao-paulo.estadao.com.br
http://iguatemi.com.br
http://www.brrgerenciamento.com.br
http://www.semma.com.br
https://arquiteturaemarketing.wordpress.com
https://vejasp.abril.com.br
http://g1.globo.com / "After 40 years, Iguatemi changes its name to Shopping da Bahia" / January 2015
http://www.jereissati.com / Jereissati Group
http://www.cbdarch.com / Carbondale Architects
www.centauro-cinema.com.br
http://www.cpp-luxury.com
Rua Iguatemi (Avenida Brigadeiro Faria Lima) and Rua Angelina Maffai Vita
Sao Paulo, Brazil
Work commenced on Latin America's first mall-type shopping center in May of 1965. SHOPPING CENTER IGUATEMI was built on an 11.4-acre site, located 3 miles southwest of downtown Sao Paulo, in the city's Jardim (or Garden) district. The land, owned by the Eduardo Matarazzo family, had been acquired by Construtatora Alfredo Mathias, a real estate development company. Several barbeques were held at the site, where shares in a prospective shopping complex were sold to the public.
SHOPPING CENTER IGAUTEMI was designed by Gian Carlo Gasperini and Joao ["Jow" rhymes with "cow"] Henrique Rocha. The complex, which cost 60 million cruzeiros to construct, was a roofed -but not enclosed- building of 387,500 leasable square feet. There were originally 2 main retail levels and a partial 3rd floor.
The original anchors were a 2-level (55,200 square foot) Sears and 2-level (17,600 square foot) Lojas Americanas variety store. The mall also housed a Pão de Açúcar ("Sugar Loaf") supermarket, Sinhá Boutique, Giuliano Jóias, AB Uniforms, Photoptics, Jogê, Renata Jewelry and Drogaria Iguatemi (a pharmacy). There were originally seventy-two stores and services.
An official grand opening was held om November 28, 1966. Entertainment was provided by singer-guitarist Chico Buarque, singer Nara Lofego Leão, singer Eliana Pittman and comedian Chico Anysio.
The mall's first motion picture venue showed its first feature on September 6, 1967. Owned and operated by Empressa Cinematografica Sur, Cine Iguatemi was -for its time- a state-of-the-art venue.
SHOPPING CENTER IGUATEMI had a rough start, but was fully-leased, with 174 stores and services, by 1971. The first expansion, completed in 1977, added a northwest store block and Garage Maffei Vita. Built on the south side of the mall, it contained 2 retail floors and a 7-level parking facility.
Commercial competition had arrived in the previous year. SHOPPING IBIRAPUERA ["ee-bee-duh-poo-air-duh"] {2.6 miles southeast} had opened its doors in August 1976. This was followed by SHOPPING ELDORADO {.5 mile northwest}, in July 1981. Next came CENTER NORTE ["nor-chee"] {6 miles northeast}, which was dedicated in April 1984.
Sao Paulo-based Grupo Jereissati had acquired the holdings of Construtatora Alfredo Mathias in late 1979. Included in the transaction was a majority interest in SHOPPING CENTER IGUATEMI. A subsidiary, known as La Fonte Empresa de Shopping Centers, was formed. This enterprise would operate the IGUATEMI mall and also develop new retail facilities throughout Brazil. The first of these were built in the cities of Campinas (1980), Fortaleza (1982) and Porto Alegre (1983). All were named under a newly-created "Iguatemi" brand, with the original retail complex being rebannered as IGUATEMI SAO PAULO.
A second enlargement got underway in the early 1980s. Its east-facing facade was expanded with Garage Nova, which housed 3 floors of retail and a 4-level parking facility. A full third floor of retail had been built over the existing mall, with the complex being enclosed and air-conditioned. When the construction dust settled in 1982, IGUATEMI SAO PAULO encompassed approximately 1,132,400 leasable square feet.
The Sears chain shuttered all Brazilian stores in March 1991. It is unclear whether or not the IGUATEMI SAO PAULO store was in operation up to this time. Whatever the case, when said store closed for good, it was divided into fifty-four retail spaces, with most of these facing onto a new Praca de Alimentacao (or Food Court).
Cine Iguatemi, now operating under the Curcuito Sul de Cinemas banner, was destroyed by fire on October 4, 1994. The venue was rebuilt as a twinplex, which commenced operation on August 18, 1995. 10 years later, an 8th floor was added to Garage Maffei Vita. Cinemark Iguatemi, a state-of-the-art 6-plex, was housed in the new floor. Its first features were shown on October 17, 2005. Meanwhile, the mall's twinplex had been acquired by PlayArte Cinemas. It was renamed PlayArte Iguatemi 1 & 2 and closed for good in March 2009.
The most recent expansion of the mall, a Southwest Wing, was completed in May 2011. It added 43,000 square feet of restaurant space and a 7-level parking facility. On top of this was a 5-floor headquarters for Grupo Jereissati and its subsidiary, now known as Iguatemi Empresa de Shopping Centers.
Soon after the completion of the Southwest Wing, the exterior and interior of the existing mall were refurbished. The Avenida Brigadeiro Faria Lima facade was resurfaced, with glass windows installed. In the Praca Principal (Center Court), a garden composed of 170 terraced cumaru wood planters was installed beneath a curving "sculptural skylight."
All work was completed in September 2015. IGUATEMI SAO PAULO now encompassed approximately 1,396,600 leasable square feet and housed 305 stores and services. Some of its high-end tenants included Alexandre de Paris, Antonio Bernardo, Burberry, Cartier, Chanel, Diane Von Furstenberg, Gucci, Louis Vuitton, Michael Kors and Polo Ralph Lauren.
Sources:
http://guiadoscuriosos.uol.com.br
http://www1.folha.uol.com.br
http://www.saopauloinfoco.com.br
http://sao-paulo.estadao.com.br
http://iguatemi.com.br
http://www.brrgerenciamento.com.br
http://www.semma.com.br
https://arquiteturaemarketing.wordpress.com
https://vejasp.abril.com.br
http://g1.globo.com / "After 40 years, Iguatemi changes its name to Shopping da Bahia" / January 2015
http://www.jereissati.com / Jereissati Group
http://www.cbdarch.com / Carbondale Architects
www.centauro-cinema.com.br
http://www.cpp-luxury.com
http://www.cinemasdesp2.com.br
https://wiki.acervolima.com
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