COLES NEW WORLD 

Based in Greater Melbourne, Coles started out, in April 1914, as a variety store chain. By the late 1950s, the company was gravitating toward grocery retailing and several competing supermarket chains were acquired. In 1962, the Coles New World nameplate was devised, as a reflection of the then-emerging Space Age. The Myer Emporium merged with G.J. Coles & Coy, Limited in March 1985, forming Coles Myer, Limited. The New World reference was dropped from the Coles supermarket nameplate in 1991.

Graphic from the Coles Supermarkets Propriety Limited Company