BIG W

Big W was a name given to a new line of discount department stores operated by Woolworths, Limited. The first Big W -located in Tamworth, New South Wales- began trading to the public in 1964. The Big W brand was used to differentiate the new discount stores from the company's existing Woolworths variety stores and its burgeoning Woolworths supermarket division.

Graphic from the Woolworths Group