The Kroger-Krambo chain opened a supermarket, in a newly-expanded VILLAGE CENTER, in November 1958.
Drawing from the Milwaukee Journal


With Krambo's completion, VILLAGE CENTER was situated as shown. The new east store block (in gray) added over 40,000 leasable square feet to the shopping hub. The original 1930s-vintage structures are still intact at this time, but the first in a series of poorly-conceived remodelings will soon be underway.


In a view from May 1969, we see the renovated 1930s strip center. The Theatre Building has been extended outward a bit and the Village Inn (on the north end) expanded. The covered walkway seen here now extended along most of the shopping hub's Broad Street frontage.
Photo from htttp://openlibrary.artstor.org / Fine Arts Library, Cornell University / John William Reps