The next big push in the evolution of the American shopping center took place between 1935 and 1939. Three New Deal-era "Greenbelt Towns" were built, which had car culture, suburban-style shopping complexes as their downtown areas. GREENBELT CENTER, in Greenbelt, Maryland, made its debut in December 1937. 
Photo from Library of Congress / Marion Post Wolcott

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Next was Greater Cincinnati's GREENHILLS CENTER, whose stores began opening in July 1938.
Photo from Library of Congress / John Vachon

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Tenants in Greater Milwaukee's GREENDALE CENTER (a.k.a. GREENDALE VILLAGE CENTER) began business in September 1938.
Photo from Library of Congress / John Vachon

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