Melbourne's Myer Emporium, who built CHADSTONE, followed with NORTHLAND CENTRE. The first of three directionally-designated enclosed malls, it was dedicated in October 1966. The original complex contained seventy-three stores and services. Today, NORTHLAND CENTRE houses over 330, with a lettable area of 1,025,900 square feet.
Graphic from the Myer Emporium
The second of Melbourne's directional malls was EASTLAND CENTRE. Dedicated in October 1967, the shopping precinct contained forty stores under its roof. It was demolished, save for its Myer anchor store, in the mid-1990s. A new retail complex was dedicated in 1995. In the 2020s, it encompasses 1,410,000 lettable square feet and contains over 350 shops.
Drawing from the Myer Emporium