Meanwhile, Melbourne's Myer Emporium was developing that city's first fully-enclosed shopping hub. NORTHLAND CENTRE would be officially dedicated on October 4, 1966. The trend-setting shopping precinct encompassed over sixty stores and services.

Melburnians were introduced to air-conditioned shopping with the dedication of NORTHLAND CENTRE. The first of Melbourne's three directionally-designated malls, it was followed by EASTLAND CENTRE (in October 1967) and SOUTHLAND CENTRE (in September 1968). The Myer Emporium planned for a WESTLAND mall in 1973, but it was never built.
Drawing from The Myer Emporium