The mall was co-anchored by Paris-based Bazar de l'Hôtel de Ville, or BHV ["bee-ash-vee"]. The "hotel" reference derives from the location of the Paris mother store, which sits across the street from the Hôtel de Ville. Today, BHV operates 4 stores in France, with 3 international branches (2 of these are in Lebanon and another in the United Arab Emirates). The first trademark dates to 1969, the second was introduced in 1974. The third debuted in 2017.
Graphics from http://www.bhv.fr