Adjacent to the BULLRING is GRAND CENTRAL, a shopping precinct dedicated in September 2015. This mall occupies space above the Brit Rail New Street station. It is a redevelopment of the BIRMINGHAM SHOPPING CENTRE (1971), which had been renamed THE PALLASADES in the 1980s. 
Photo from Wikipedia / "Bs0u10e01"

In 2017, BULLRING BIRMINGHAM and GRAND CENTRAL began to be marketed collectively, as this trademark attests. The official name of the first was shortened to read simply "BULLRING". 
Graphic from