FAIRVIEW POINTE-CLAIRE CENTRE
Boulevard St. Jean and Boulevard Brunswick
City of Pointe-Claire, Quebec


Montreal -and Quebec's- first fully-enclosed shopping centre was built on an 82.8 acre plot, located 13.3 miles southwest of Montreal's urban core. The single-level complex was developed by Toronto-based Simpson's, the Montreal-based Fairview Corporation (CEMP Holdings) and the Montreal-based Ivanhoe Corporation.

FAIRVIEW POINTE-CLAIRE CENTRE was designed by the Bregman & Hamann firm of Toronto and Seattle's John Graham, Junior. T
he complex was anchored by a 2-level (160,000 square foot) Simpson's and 2-level (153,300 square foot) Eaton's. Junior anchors were Pascal's Hardware, Ogilvy's apparel, an F.W. Woolworth 5 & 10 and Steinberg supermarket.

The 
14.5 million dollar mall was officially dedicated on August 12, 1965 . It spanned 662,400 leasable square feet. There were originally 52 stores, with the fully-leased complex housing a total of 70.

Charter tenants included Reitman's ladies' wear, Tip Top Tailors, Holt-Renfrew, Toronto Dominion Bank and the Fairview Pharmacy. The Famous Players Fairview Cinema 2, a freestanding structure built in the west parking area, showed its first features on October 7, 1966.


Some of the mall's original decor included a "Rain Fountain" in the East (Simpson's) Court. A Clock Tower stood in 
Centre Court, with a "Jet Fountain" being the focal point of West (Eaton's) Court

Several objets d'art were also located throughout the mall, and on exterior plazas. The most noteworthy of these, a 17-foot-high replica of Michaelangelo's Statue of David, stood in an interior mallway space. Its full-frontal nudity incited a great deal of controversy. The sculpture was unceremoniously removed in January of 1966.

FAIRVIEW POINTE-CLAIRE CENTRE was the first of the Fairview Corporation's 4 Fashion Centre malls. In order of their completion, these were FAIRVIEW POINTE-CLAIRE CENTRE (1965), LES GALERIES D'ANJOU (1968), CARREFOUR LAVAL (1974) and LES PROMENADE SAINT-BRUNO (1978).

Competing commercial centres on the Island of Montreal included ROCKLAND CENTRE (1959) {9.7 miles northeast, in Mount Royal}, CAVENDISH MALL (1973) {8 miles east, in Cote Saint-Luc} and PLACE VERTU (1975) {5.9 miles northeast, in Saint-Laurent}.

Following Canada's adoption of bilingualism (English and French) in 1969, the nameplates of the 2 FAIRVIEW POINTE-CLAIRE anchor stores were given small alterations. In accordance with French, where there are no possessive nouns, the apostrophes in the trademarks were omitted. Eaton's became "Eaton" in 1970. Simpson's became "Simpsons" in 1972 and was altered to "Simpson", in 1981.

In January 1984, a 60 million dollar expansion of FAIRVIEW POINTE-CLAIRE CENTRE got underway. Over 200,000 square feet of retail was added in an Upper Level and North Wing extension.

The double-decked mallway was fitted with peaked skylights and ceramic tile floors. A glass elevator and fountain were installed in Centre Court, the 15-bay Le Patio Food Court opened for business and the existing mall was given an '80s-style upgrade. Moreover, the 2 anchor stores were each enlarged with a third floor. Eaton now encompassed 230,000 square feet; Simpson comprised 240,000.

An official dedication was held on August 14, 1985. The shopping venue encompassed 869,100 leasable square feet and contained 201 stores and services. The first anchor store rebranding took place in 1989, when Simpson became La Baie ["luh bay"]. 

The mall was expanded, with a third anchor, in 1992. The existing South Entrance and mallway were relocated eastward and a 2-level (159,300 square foot) Sears built on the south-facing front. This addition increased the GLA of the mall to approximately 1,007,400 square feet.

Eaton was shuttered in 1999. Soon after, Sears relocated into the building. In 2001, the old Sears was sectioned into 4 tenant spaces, surrounding a large court area. New tenants were a 1-level (15,700 square foot) Renaud-Bray, 1-level (18,100 square foot) Old Navy, 1-level (41,300 square foot) Atmosphere-Sports Experts and 2-level (59,600 square foot) HomeSense-Winners.

At the time of its official dedication in 1965, FAIRVIEW POINTE-CLAIRE CENTRE was within the corporate limits of the City of Pointe-Claire. On January 2, 2002, by decree of the Provisional Government in Quebec City, all 27 municipalities on the Island of Montreal, including the City of Pointe-Claire, were merged into a unified City of Montreal.

This move was unpopular with citizens and referendums were held in June 2004 to retain -or dissolve- the mergers. Residents formerly in the City of Pointe-Claire voted to leave the newly-unified city. On January 1, 2006, the mall, and its environs, were once again a part of the City of Pointe-Claire.

The most recent expansion of FAIRVIEW POINTE-CLAIRE CENTRE involved the construction of a 1-level (38,500 square foot) Best Buy, which opened its doors in the autumn of 2005. This addition increased the GLA of the mall to 1,045,400 square feet.

Hudson's Bay Company announced a department store name change in March 2013. All 
Francophone stores would be renamed La Baie D'Hudson, with The Bay locations to be known, henceforth, as Hudson's Bay. 

In 2014, the mall, itself, was renamed. It became CF FAIRVIEW POINTE CLAIRE, reflecting its co-ownership by the Cadillac-Fairview Corporation. In January 2018, the mall's Sears store was shuttered, as part of the nationwide demise of Sears Canada, Incorporated. 

Sources:

The Montreal Gazette
www.fairviewpointeclaire.ca
www.cinematreasures.org
"Fairview Pointe-Claire Centre" article on Wikipedia


FAIR USE OF FAIRVIEW POINTE-CLAIRE RENDERINGS: 

The graphics and renderings from The Montreal Gazette (1964 and 1965) illustrate a key moment in the mall's history that is described in the article. The images are not replaceable with free-use or public-domain images. The images do not limit the copyright owners' rights to distribute the images in any way. The images are being used for non-profit, informational purposes only and their use is not believed to detract from the original drawings in any way.