FAIRVIEW POINTE-CLAIRE CENTRE
Boulevard St. Jean and Boulevard Brunswick
City of Pointe-Claire, Quebec


Montreal -and Quebec's- first fully-enclosed shopping centre was built on an 82.8 acre plot, situated 13.3 miles southwest of the urban core. The single-level complex was developed by Toronto-based Simpson's, the Montreal-based Fairview Corporation (CEMP Holdings) and the Montreal-based Ivanhoe Corporation.

Design of the mall proper was handled by the firm of Bregman and Hamonn. Seattle's John Graham, Junior drafted the plan for the mall's Eaton's anchor store.

The 14.5 million dollar FAIRVIEW POINT-CLAIRE CENTRE was originally anchored by the aforementioned Eaton's, with 2-levels and 153,300 square feet, and a 2-level (160,000 square foot) Simpson's. Junior anchors of the retail hub were Pascal's Hardware, Ogilvy's apparel, an F.W. Woolworth 5 & 10 and Steinberg supermarket.

The 662,400 square foot mall opened August 12, 1965, with fifty-two stores out of an eventual seventy. Included on the tenant list were Reitman's, Tip Top Tailors, Holt-Renfrew, Toronto Dominion Bank and the Fairview Pharmacy. The Famous Players Fairview Cinema 2 was added, as a western outparcel, in 1966.

In the East -Simpson's- Court was the Rain Fountain. The mall's Centre Court featured a Clock Tower. The West -Eaton's- Court was graced by the cascading water of its Jet Fountain.

There were also several objets d'art throughout the mall, and in exterior plazas. The most noteworthy of these, a 17 foot-high replica of Michaelangelo's Statue of David, stood in an interior mallway space. Its full frontal nudity incited a great deal of controversy. It was unceremoniously removed in January 1966.

FAIRVIEW POINTE-CLAIRE CENTRE was the first of Fairview Corporation's four Fashion Centres. In order of their completion, these were FAIRVIEW POINTE-CLAIRE CENTRE (1965), LES GALERIES D'ANJOU (1968), CARREFOUR LAVAL (1974) and LES PROMENADE SAINT-BRUNO (1978).

Competing commercial centres on the Island of Montreal included ROCKLAND CENTRE (1959) {9.7 miles northeast, in Mount Royal}, CAVENDISH MALL (1973) {8 miles east, in Cote Saint-Luc} and PLACE VERTU (1975) {5.9 miles northeast, in Saint-Laurent}.

Following Canada's adoption of bilingualism (English and French) in 1969, the nameplates of the two anchor stores at FAIRVIEW PONTE CLAIRE were given small alterations. In accordance with French, where there are no possessive nouns, so the apostrophes in the trademarks were omitted. Eaton's became "Eaton" in 1970. Simpson's became "Simpsons" and was altered to "Simpson", in 1981.

In January 1984, a 60 million dollar expansion of FAIRVIEW POINTE-CLAIRE CENTRE got underway. Over 200,000 square feet of retail was added in an Upper Level and North Wing extension.

The double-decked mallway was fitted with peaked skylights and ceramic tile floors, a glass elevator and fountain were installed in Centre Court, the 15-bay Le Patio Food Court came inline and the existing mall was given an '80s-style upgrade. Moreover, the two anchor stores were each give a third floor. "Eaton" now encompassed 230,000 square feet; "Simpson" 240,000.

With the official re dedication of the complex, held August 14, 1985, the shopping venue encompassed 869,100 leasable square feet and two hundred and one stores and services. The first anchor store rebranding took place in 1989, when Simpson became La Baie ["luh bay"]. 

The mall was expanded, with a third anchor, in 1992. The existing South Entrance and mallway were relocated eastward and a 2-level (159,300 square foot) Sears built on the south-facing front. The complex now enveloped 1,028,400 leasable square feet.

Eaton was shuttered in 1999. Soon after, Sears relocated into the building. In 2001, the old Sears was sectioned into six tenant spaces, surrounding a large court area. Renaud-Bray, Old Navy and Homesense were the major leasees on Level 1. Level 2 housed Winners and Atmosphere Sports Experts.

At the time of its official dedication in 1965, FAIRVIEW POINTE-CLAIRE CENTRE was within the corporate limits of the City of Pointe-Claire. On January 2, 2002, by decree of the Provisional Government in Quebec City, all twenty-seven municipalities on the Island of Montreal, including the City of Pointe-Claire, were merged into a unified City of Montreal.

This move was unpopular and referendums were held in June 2004 to retain -or dissolve- the mergers. Residents formerly in the City of Pointe-Claire voted to leave the newly-unified city. On January 1, 2006, the mall, and its environs, were once again a part of the City of Pointe-Claire.

The most recent expansion of FAIRVIEW POINT-CLAIRE involved the construction of a 1-level (38,500 square foot) Best Buy, which opened its doors in the autumn of 2005. Its addition increased the GLA of the mall to 1,066,900 square feet.

Hudson's Bay Company announced a department store name change in March 2013. All "The Bay" locations would be known, henceforth, as Hudson's Bay (Francophone stores would officially become La Baie D'Hudson).


Sources:

"Fairview Pointe-Claire Centre" article on Wikipedia
The Montreal Gazette

www.fairviewpointeclaire.ca
Comment post from Peter Laws


FAIR USE OF FAIRVIEW POINT-CLAIRE RENDERINGS: 

The graphics and renderings from The Montreal Gazette (1964 and 1965) illustrate a key moment in the mall's history that is described in the article. The images are not replaceable with free-use or public-domain images. The images do not limit the copyright owners' rights to distribute the images in any way. The images are being used for non-profit, informational purposes only and their use is not believed to detract from the original drawings in any way.