The original trademark of Western Canada's mega mall. This graphic was in use between the years 1981 and 2005.
Graphic from the Triple Five Corporation
Before the advent of WEST EDMONTON MALL, several major shopping centres served the residents of Canada's Festival City. The first of these, SHOPPERS' PARK WESTMOUNT, opened in August 1955. BONNIE DOON CENTRE was dedicated in October 1958. Originally open-air strip complexes, they re-opened as enclosed and climate-controlled facilities in November 1966 and September 1967, respectively.
Graphic 1 from the First New Amsterdam Corporation
Graphic 2 from Principal Investments, Limited
Graphic from Canadian Investments, Limited
Zooming ahead nearly 20 years, we see the east facade of WEST EDMONTON MALL. Eaton's, the south anchor of the Phase I complex, is seen on the left. Even in its initial phase, this bi-level shopping hub was HUGE. It housed over 200 stores and services!
Drawing from the Triple Five Corporation
The Bay anchored the centre of the original mega-structure. The 2-level department store encompassed 169,000 square feet.
Photo from http://photobucket.com / "darrellinyvr"
The WEM Sears covered 142,600 square feet. It stood on the north end of the Phase I mall.
Photo from http://www.wem.ca / Official West Edmonton Mall website
Trademarks of some of the major stores that have operated at WEST EDMONTON MALL. These cover the years from 1981 to 2021.
WEST EDMONTON MALL TENANTS 1981:
GROUND FLOOR
EATON'S (with Beauty Salon and restaurant) / SEARS (with Cafeteria, Beauty Salon and attached Auto Centre) / THE BAY (with Travel Service, Restaurant and Beauty Salon ) / MARKS & SPENCER / SAFEWAY supermarket / Addition Elle ladies' wear / Aggies Shoes / Aldo Shoes / Angela's Beauty Salon / Antel's ladies' wear / Ayres ladies' wear / Bank of Montreal / Bata Shoes / Bed & Bath / Below the Belt apparel / Big Steel men's wear / Birks Jewelers / Black Sheep ladies' wear / Boutique Marie Claire ladies' wear / Brackenberry's Fine Fruits & Nuts / Cactus ladies' wear / Cadet Cleaners / California Waterbeds / Canadian Odeon West Mall Cinema 6 (basement floor) / Champs Elysee' Beauty Salon / Chippery House retaurant / Circus Circus / Classic Bookshop / Cojana ladies' wear / Cole's Books / Colony men's wear / Completions By Wayne / Couples apparel / Courtyard restaurant / Craft Shack / D'Alliard's ladies' wear / Dack's Shoes / Daimy's ladies' wear / Daines western wear / David's men's wear / Dog's Ear Boutique / Donna J. Maternity / Electro T's apparel / Elizabeth Ashley ladies' wear / Erica's Deli / Ethos ladies' wear / Eurodown Quilts / Fairweather apparel / 50 Minute Photo / Foot Locker / For Goodness Sake restaurant / Grandma Lee's Bakery & Eating Place / House of Knives / House of Light home furnishings / Jack Fraser men's wear / Jane's Dream Cards & Gifts / Japan Camera / Jason Goldsmith Jewelers / Jean Junction / Karmelkorn / Kinney Shoes / Klondyke Flower Boutique / L'Amour Cards & Gifts / La Cafeterie / Laura Secord restaurant / Le Chateau apparel / Leather Attic / Lewis Shoes / Mannequin ladies' wear / Mama Brava restaurant / Mappins Jewelers / Marlin Travel / Mmmuffins / Micro Cooking Centre / Optical Prescription / Optimetric Centre / P3 ladies' wear / Peoples Jewelers / Pot Pourri / Radio Shack / Rebounders / Record People / Reed's China & Gift / Ricki's ladies' wear / San Francisco Cards & Gifts / Scotty's Place restaurant / Serena ladies' wear / Sheffield & Sons / Shoppers Drug Mart / Smitty's restaurant / Sterling Naturalizer Shoes / Suzy Creamcheese ladies' wear / Suzy Shier ladies' wear / The Loft-Side Effect ladies' wear / The May Company ladies' wear / Things Engraved / Toys & Wheels / Union Centre Credit Union / Unique Imports / Val Berg men's wear / Walters Jewelers / Viva Shoes / Zazoo men's wear
GOURMET WORLD FOOD COURT
A & W Root Beer / Bloom's / Burger Way / China Court / Coco's / Cossack's Ukranian Foods / Ground Rebound / Hungry Herbies / Louie's Submarine / Malt Shop / Mama Donair & Pizza / One Potato Two / Orange Grove / Rib & Wing / Seaworld Seafood / Soeul Corner / Stew House
SECOND FLOOR
EATON'S / SEARS / THE BAY / MARKS & SPENCER / Abington's home furnishings / Agnew Shoes / Athlete's World / Bag It leather goods / Bally Shoes / Bank of Montreal / Ben Moss Jewelers / Beverly Hills Jewelers / Bob The Tailor / Bootlegger apparel / Bowrings Cards & Gifts / Breslau & Warren Jewellers / Bruno Scola shoes / Bryan's ladies' wear / Bumblebee children's wear / Burdines ladies' wear / Cara Shops Cards & Gifts / Cascade Organ Centre / Cedar Shoes / Chocolate Chocolat / Claire Haddad Collection ladies' wear / Dawn's House of Fashion / Denbigh Street ladies' wear / Deter Shoes / Devonshire Cream ladies' wear / Edmonton Telephones / Emotions ladies' wear / Fish Bowl Pets / Florsheim Shoes / Francine's ladies' wear / Fredelle Shoes / Fragrance / Furs By Leo / Gazebo ladies' wear / Good Grief children's wear / Hairloom Barber Shop / Harper's ladies' wear / Harry Rosen men's wear / Holly's ladies' wear / Irene Hill ladies' wear / It's About Time / J. Michaels ladies' wear / Jessica's Fabrics / Kids Kloset / Lad & Lassie children's wear / Laura Ashley ladies' wear / Lilliane ladies' wear / Lipton's ladies' wear / Lewiscraft hobbies & crafts / Maher Shoes / Maria's Fashions / Mariposa ladies' wear / Mayfair Shoes / McKenzie Jewelers / Merle Norman Cosmetic Studio / Mr. Big & Tall men's wear / Mr. J's Fashion men's wear / Mr. Sound music & records / Modissa ladies' wear / Northern Images Cards & Gifts / Nouveau Arts & Accessories / O.B. Allan Jewellers / O'Shea's Market Ireland / Orientique ladies' wear / Pacific Stereo / Park Lane Jewellers / Peaches & Creme ladies' wear / Pegabo Shoes / Petite Collection / Peter Wolf apparel / Petrocelle men's wear / Reitman's / Rodier ladie's wear / Royal Bank / St. Clair Paint & Paper / Scholar's Choice Books / Shirley-K Maternity / Signature apparel / Smart Set ladies' wear / Smiles Dental Centre / Spice of Life / Stitches apparel / Stefano ladies' wear / Tannery Row / The Leather Place / The Leather Ranch / The Picture Store / Thomas Jeffrey-Christian Dior men's wear / Thrifty's apparel / Tops 'n Toys / Varese of Italy Shoes / W.H. Smith Celebration / West Edmonton Barber Shop / Young at Heart Jewellers / Zales Jewellers
The mall's gargantuan World Waterpark, with twenty-two waterslides, a wave pool, man made beach and other attractions. The 655,500 square foot facility was the largest in the world until December 2004, when it was bested by the 710,000 square foot Tropical Islands Resort, in Brandenburg, Deutschland.
Photo from Wikipedia / "Lake Nipissing"
During the early years of WEST EDMONTON MALL, shows were held at the Dolphin's Lagoon, which was a section of the Deep Sea Adventure indoor lake.
Photo from Library of Cultural Resources, University of Calgary / Image
number ABR1112 / Accession Number PR2005.0335/129/116/H
Also in the Deep Sea Adventure section was a replica of Christopher Columbus' Santa Maria flagship. It had been created for Vancouver, British Columbia's Expo '86 world's fair.
Photo from Wikipedia / Dylan Kereluk
Phase III of WEST EDMONTON MALL included a New Orleans-motif concourse called Bourbon Street. It featured a Big Easy-style bistro, along with various other restaurants and nightclubs.
Photo from Wikipedia / "Qyd"
For the serious shopper, there was the mall's Parisienne concourse, known as Europa Boulevard. It housed trendy retailers such as Saint Laurent, Polo Ralph Lauren, Courreges and Cartier.
Photo from Wikipedia / Dylan Kereluk
Along with the Phase III addition came a second culinary complex, the 35-bay Gourmet Court. It joined the 21-bay Gourmet World, in the Phase I mall.
Photo from Wikipedia / "StrifeDaniel"
The final stage of Phase III was the 350-room Fantasyland Hotel, which opened in December 1986. The claim to fame was its many themed suites, such as Roman, Hollywood and Polynesian (seen here). Later on, Arabian, African, Igloo and Western rooms were created.
Photo from http://www.unusualhotelsoftheworld.com
The Brick is a home furnishings store. The original WEM location opened as part of the Phase III mall. The store relocated, into a portion of the former Phase I mall Sears, in September 2019.
Photo from www.wem.ca / Official West Edmonton Mall website
Zellers, a Canadian discount retailer, opened along with Phase II. The store moved into a vacant Eaton's space in the year 2000. Acquired -and rebranded- by Target Canada, the Zellers chain was run into the ground. All Zellers-Target Canada stores were shuttered in 2012.
Photo from www.wem.ca / Official West Edmonton Mall website
Winners, another Canadian concern, is an off-price fashion outlet, ala Mass-based Marshalls. The store seen here moved into the mall in 2000, taking Floor Two space vacated by Zellers' move to the old Eaton's spot.
Photo from www.wem.ca / Official West Edmonton Mall website
This was the official WEM trademark between 2005 and 2013.
Graphic from the Triple Five Corporation
The Jubilations Dinner Theatre was a Phase III addition. Apparently, this live performance venue has operated in three different locations at WEST EDMONTON MALL. Above, we see the second, which had assumed the old West Mall 5 cinema, on the Upper (Floor Two) Level. Today, Jubilations occupies a Floor Two spot in the Phase I section of the complex.
Photo from Wikipedia / "Matteso"
Above and below are views of the Phase I mall's south anchor. Opened, in 1981, as an Eaton's department store, it morphed into the Zellers seen here in the year 2000. This operation was shuttered in mid-2012.
Photo from http://www.flickr.com / "Mauibuilt2011"
The building was substantially renovated. A new Target opened in May 2013, which was shuttered -as part of Target Canada's retail retreat- in April 2015.
Photo from http://www.flickr.com / "Darrellinyvr"
In the early 21st century, WEM encompassed a total of 5.3 million square feet (with 3.8 million being devoted to retail). It was the largest mall in the Western Hemisphere, had the world's largest indoor amusement park, the world's largest indoor lake and the world's largest parking area, which provided free parking for nearly 20,000 autos.
Photo from Google Maps
During 2011 and 2012, the three original sections of the retail hub were given a 100 million dollar face lift.
Drawing from http://www.wem.ca / Official West Edmonton Mall website
Amenities such as this "stunning choreographed musical dancing fountain" were installed.
Drawing from http://www.wem.ca / Official West Edmonton Mall website
Thus far, three trademarks have been used to promote the mall. Here we see the latest logo, which debuted in 2013.
Graphic from Triple Five Corporation
Our sixth WEM floor plan is dated 2021. Newer tenants include The Rec Room, International Clothiers, Marshalls and Sunrise Records. Two vacant anchors on the east end have been retenanted with Buy Buy Baby, a combo Winners & HomeSense and Mayfield Toyota. Likewise, mall level designations have been changed again, this being their fourth incarnation. We now have "B" (basement), "L1", "L2" and "L3."
87 Avenue, NW and 170 Street, NW
Edmonton, Alberta
Noteworthy as the world's first super-sized retail and entertainment complex, WEST EDMONTON MALL also held the distinction of being the planet's largest shopping centre between the years 1985 and 2004.
Our story begins in the mid-1970s, when planning got underway for a 500,000 square foot shopping facility that was to be built in the western environs of Alberta's capital. A 62-acre site, located 5.2 miles southwest of Edmonton's Central Business District, was acquired by the Edmonton-based Triple Five Corporation.
Triple Five was headed by the Ghermezian Brothers -Bahman, Eskander, Nadar and Raphael- whose family had migrated from Iran to North America in the late 1940s. A successful chain of Persian rug stores, based in Montreal, had been established by 1964.
The Ghermezian's rugs to riches story continued in Edmonton, where two of the brothers migrated in 1967. The remaining relatives relocated there and worked in the family's new real estate endeavor. A land sale in the late 1970s netted enough profit to finance the Ghermezian's dream...WEST EDMONTON MALL.
Ground was broken June 9, 1980 for the Phase I structure; a standard shopping facility designed by Calgary's Maurice Sunderland Architecture, Incorporated and Abugov & Associates. Its size had been increased, during final planning stages, to 1,140,500 leasable square feet.
A dedication was held on September 15, 1981. Attending the ceremony were J.D. Taylor (president and chief executive operating officer of Simpsons-Sears), Blair Bustard (regional manager of The Bay) and Fredrik Stefan Eaton (president of Eaton's). A ceremonial ribbon was cut by Cec Purves (Mayor of Edmonton) and Eskander and Nadar Ghermezian.
Entertainment was provided by Kenuppet, the Edmonton Symphony Orchestra, The Kompany Dance Group, rock band Footloose, the Dixie Land Band and City of Edmonton Fire Department Country & Western Band. Prizes awarded as part of the festivities included an all-expenses-paid Fiji Islands vacation and 45-inch Panasonic Cinema Vision television (which sold for over 7 thousand dollars).
The 200 million dollar, double-decked mall had opened as Canada's largest fully-enclosed retail centre. It was anchored by a 2-level (142,600 square foot) Sears, 2-level (169,000 square foot) The Bay and 2-level (170,600 square foot) Eaton's.
Among its 220 stores and services were Tip Top Tailors, Reitman's, Fairweather, the Cineplex Odeon West Mall 6 Cinemas, a (45,000 square foot) Safeway supermarket and 17-bay Gourmet World culinary complex. Shopping concourses featured extensive skylights, live trees, bird aviaries, a Siberian Tiger cage, aquariums, fountains and sculptures by Robin Bell, Roy Leadbeater and Karl Pehme.
Acreage on the west side of the mall was secured, expanding the site to 120 acres. Construction on a Phase II expansion got underway on September 29, 1982. During this project, the format of the mall began to evolve from that of a typical suburban shopping hub into a combination retail and entertainment venue...conceived on the grandest scale imaginable.
The 250 million dollar Phase II addition increased the gross leasable area of the complex to 2,170,300 square feet. New stores, services and venues included the Ice Palace (a scaled-down NHL regulation-sized ice rink), Famous Players West Mall 5 multiplex, 2-level (84,000 square foot) Zellers discount department store and (55,000 square foot) Fantasyland indoor amusement park.
Phase II opened for business on August 15, 1983. WEST EDMONTON MALL now featured the world's largest toy store, the world's largest indoor theme park and the world's largest indoor McDonald's restaurant. The complex encompassed a jaw-dropping 460 stores and services.
Still, it could not be promoted as the world's largest shopping mall. This distinction was held by DEL AMO FASHION CENTER, in Torrance, California, which encompassed 2,372,000 leasable square feet. Not to be outdone, the Ghermezians envisaged a Phase III expansion. Construction commenced on July 1, 1984. This project would add 307 stores, services and entertainment venues to the mega mall's directory.
Included in the Phase III expansion were the following;
*World Waterpark. A 6-acre -75 million dollar- glass-enclosed aquatic recreation facility, with man made beach, wave pool, water slides, bungee tower and children's play parks.
*Deep Sea Adventure. This included four computer-controlled submarines, a simulated barrier reef, dolphin shows and a replica of Christopher Columbus' Santa Maria ship.
*Europa Boulevard. A 2-level, Parisienne-style concourse. Some of its tony tenants were Gucci, Polo Ralph Lauren, Courreges, La Papillon, Saint Laurent, Parachute, Number Eleven, Henry Singer and Cartier.
*Bourbon Street. Which emulated that famous boulevard in New Orleans. This area featured thirteen Cajun-themed nightclubs, restaurants, stores and attractions. Tenants included Cafe Orleans, Pacific Fish Company and Zambelli's.
*Cineplex Odeon West Mall 8 Cinemas. The mall's third multiplex movie house.
*Fantasyland Hotel. A 350-room lodging facility, featuring suites with Roman, Polynesian, Hollywood, Pick-up Truck and Victorian Railroad Coach motifs.
*Woodward's. A branch of the Vancouver-based department store chain, which comprised 2-levels and 150,000 square feet. It would include a Woodward's Food Floor supermarket
*Ikea. A 1-level (72,000 square foot) outlet of the Swedish-based chain, which carried home furnishings and other Euro-made products.
*Canadian Tire. This 1-level (75,000 square foot) store sold automotive, sports, hardware, camping and lawn & garden needs.
*Gourmet Court. The mall's second culinary complex, which housed thirty-five food vendors.
Moreover, the existing Fantasyland indoor theme park was enlarged into a 400,000 square foot facility, complete with the Minbender, which was (and still is) the world's longest indoor, triple loop roller coaster.
The main sections of Phase III opened for business September 11, 1985. World Waterpark was dedicated May 15, 1986, with the Fantasyland Hotel hosting its first guests in December 1986. The 1.2 billion dollar WEST EDMONTON MALL now encompassed an astounding 5 million square feet and contained 827 stores, services, restaurants and attractions under its vast roof. DEL AMO FASHION CENTER -in California- was now demoted to second-place standing!
Other commercial centres in the vicinity of WEST EDMONTON MALL where all within the corporate limits of Edmonton. These included SHOPPERS' PARK-WESTMOUNT (1955) {3.5 miles northeast}, BONNIE DOON CENTRE (1958) {6.5 miles east}, MEADOWLARK PARK CENTRE (1963) {.9 miles east}, NORTHGATE CENTRE (1965) {7.3 miles northeast}, SOUTHGATE CENTRE (1970) {4.8 miles southeast}, LONDONDERRY MALL (1972) {8.8 miles northeast} and (eventually) MILL WOODS TOWN CENTRE (1988) {8.8 miles southeast}.
As one might imagine, the opening of such a monstrous mall could have had calamitous consequences for smaller shopping centres in its vicinity. However, these smaller malls persevered. WEST EDMONTON MALL was, and is, patronized predominantly by tourists. Locals continued to shop at the city's less glitzy -and crowded- retail hubs.
Anchor changes at WEST EDMONTON MALL got underway when the Woodward's chain was acquired by the Hudson's Bay Company (The Bay) in May 1993. The west anchor store was rebannered as The Bay Phase III on August 11, 1995, with the original east anchor store becoming The Bay Phase I.
A lawsuit filed by the Walt Disney Company, originators of the Fantasyland moniker, resulted in the name of the indoor amusement park at WEST EDMONTON MALL being changed to Galaxyland on July 1, 1995. Ikea's lease expired in 1995 and was not renewed. The bulk of its space was taken by Reds, an entertainment venue with bowling alley, pool hall, restaurant and music stage.
Canadian Tire pulled out of the mall in 1999. Its space would sit vacant for 3 years. Eaton's closed on October 17th of the same year. Its space was taken by Zellers, who relocated from their smaller -circa 1983- store during the year 2000.
A Phase IV expansion followed the shuttering of the mall's The Bay Phase III store, in 1997. Construction began on March 31, 1998. The old Woodward's-The Bay was sectioned into 2-levels of inline stores. Tenants included HMV (His Master's Voice), a Brit-based music and entertainment store, PJ's Pet Centres, Chapters Books, Eddie Bauer and the Playdium entertainment complex.
The Famous Players SilverCity West Edmonton Mall cinema was built on top of the Woodward's-The Bay building. It housed twelve stadium-seating auditoriums and an IMAX 3-D theatre. First features were shown on May 3, 1999. There were now four individual movie multiplexes in operation in the mall. The West Mall 5 venue became the first to be shuttered, in 1999. Its space was reconfigured as a relocated Jubilations Dinner Theatre.
Canadian Tire's vacant space was retenanted by a T & T Supermarket, specializing in Chinese cuisine, in 2002. This was accompanied by the creation of an adjacent Chinatown mall concourse.
The 200 million dollar, double-decked mall had opened as Canada's largest fully-enclosed retail centre. It was anchored by a 2-level (142,600 square foot) Sears, 2-level (169,000 square foot) The Bay and 2-level (170,600 square foot) Eaton's.
Among its 220 stores and services were Tip Top Tailors, Reitman's, Fairweather, the Cineplex Odeon West Mall 6 Cinemas, a (45,000 square foot) Safeway supermarket and 17-bay Gourmet World culinary complex. Shopping concourses featured extensive skylights, live trees, bird aviaries, a Siberian Tiger cage, aquariums, fountains and sculptures by Robin Bell, Roy Leadbeater and Karl Pehme.
Acreage on the west side of the mall was secured, expanding the site to 120 acres. Construction on a Phase II expansion got underway on September 29, 1982. During this project, the format of the mall began to evolve from that of a typical suburban shopping hub into a combination retail and entertainment venue...conceived on the grandest scale imaginable.
The 250 million dollar Phase II addition increased the gross leasable area of the complex to 2,170,300 square feet. New stores, services and venues included the Ice Palace (a scaled-down NHL regulation-sized ice rink), Famous Players West Mall 5 multiplex, 2-level (84,000 square foot) Zellers discount department store and (55,000 square foot) Fantasyland indoor amusement park.
Phase II opened for business on August 15, 1983. WEST EDMONTON MALL now featured the world's largest toy store, the world's largest indoor theme park and the world's largest indoor McDonald's restaurant. The complex encompassed a jaw-dropping 460 stores and services.
Still, it could not be promoted as the world's largest shopping mall. This distinction was held by DEL AMO FASHION CENTER, in Torrance, California, which encompassed 2,372,000 leasable square feet. Not to be outdone, the Ghermezians envisaged a Phase III expansion. Construction commenced on July 1, 1984. This project would add 307 stores, services and entertainment venues to the mega mall's directory.
Included in the Phase III expansion were the following;
*World Waterpark. A 6-acre -75 million dollar- glass-enclosed aquatic recreation facility, with man made beach, wave pool, water slides, bungee tower and children's play parks.
*Deep Sea Adventure. This included four computer-controlled submarines, a simulated barrier reef, dolphin shows and a replica of Christopher Columbus' Santa Maria ship.
*Europa Boulevard. A 2-level, Parisienne-style concourse. Some of its tony tenants were Gucci, Polo Ralph Lauren, Courreges, La Papillon, Saint Laurent, Parachute, Number Eleven, Henry Singer and Cartier.
*Bourbon Street. Which emulated that famous boulevard in New Orleans. This area featured thirteen Cajun-themed nightclubs, restaurants, stores and attractions. Tenants included Cafe Orleans, Pacific Fish Company and Zambelli's.
*Cineplex Odeon West Mall 8 Cinemas. The mall's third multiplex movie house.
*Fantasyland Hotel. A 350-room lodging facility, featuring suites with Roman, Polynesian, Hollywood, Pick-up Truck and Victorian Railroad Coach motifs.
*Woodward's. A branch of the Vancouver-based department store chain, which comprised 2-levels and 150,000 square feet. It would include a Woodward's Food Floor supermarket
*Ikea. A 1-level (72,000 square foot) outlet of the Swedish-based chain, which carried home furnishings and other Euro-made products.
*Canadian Tire. This 1-level (75,000 square foot) store sold automotive, sports, hardware, camping and lawn & garden needs.
*Gourmet Court. The mall's second culinary complex, which housed thirty-five food vendors.
Moreover, the existing Fantasyland indoor theme park was enlarged into a 400,000 square foot facility, complete with the Minbender, which was (and still is) the world's longest indoor, triple loop roller coaster.
The main sections of Phase III opened for business September 11, 1985. World Waterpark was dedicated May 15, 1986, with the Fantasyland Hotel hosting its first guests in December 1986. The 1.2 billion dollar WEST EDMONTON MALL now encompassed an astounding 5 million square feet and contained 827 stores, services, restaurants and attractions under its vast roof. DEL AMO FASHION CENTER -in California- was now demoted to second-place standing!
Other commercial centres in the vicinity of WEST EDMONTON MALL where all within the corporate limits of Edmonton. These included SHOPPERS' PARK-WESTMOUNT (1955) {3.5 miles northeast}, BONNIE DOON CENTRE (1958) {6.5 miles east}, MEADOWLARK PARK CENTRE (1963) {.9 miles east}, NORTHGATE CENTRE (1965) {7.3 miles northeast}, SOUTHGATE CENTRE (1970) {4.8 miles southeast}, LONDONDERRY MALL (1972) {8.8 miles northeast} and (eventually) MILL WOODS TOWN CENTRE (1988) {8.8 miles southeast}.
As one might imagine, the opening of such a monstrous mall could have had calamitous consequences for smaller shopping centres in its vicinity. However, these smaller malls persevered. WEST EDMONTON MALL was, and is, patronized predominantly by tourists. Locals continued to shop at the city's less glitzy -and crowded- retail hubs.
Anchor changes at WEST EDMONTON MALL got underway when the Woodward's chain was acquired by the Hudson's Bay Company (The Bay) in May 1993. The west anchor store was rebannered as The Bay Phase III on August 11, 1995, with the original east anchor store becoming The Bay Phase I.
A lawsuit filed by the Walt Disney Company, originators of the Fantasyland moniker, resulted in the name of the indoor amusement park at WEST EDMONTON MALL being changed to Galaxyland on July 1, 1995. Ikea's lease expired in 1995 and was not renewed. The bulk of its space was taken by Reds, an entertainment venue with bowling alley, pool hall, restaurant and music stage.
Canadian Tire pulled out of the mall in 1999. Its space would sit vacant for 3 years. Eaton's closed on October 17th of the same year. Its space was taken by Zellers, who relocated from their smaller -circa 1983- store during the year 2000.
A Phase IV expansion followed the shuttering of the mall's The Bay Phase III store, in 1997. Construction began on March 31, 1998. The old Woodward's-The Bay was sectioned into 2-levels of inline stores. Tenants included HMV (His Master's Voice), a Brit-based music and entertainment store, PJ's Pet Centres, Chapters Books, Eddie Bauer and the Playdium entertainment complex.
The Famous Players SilverCity West Edmonton Mall cinema was built on top of the Woodward's-The Bay building. It housed twelve stadium-seating auditoriums and an IMAX 3-D theatre. First features were shown on May 3, 1999. There were now four individual movie multiplexes in operation in the mall. The West Mall 5 venue became the first to be shuttered, in 1999. Its space was reconfigured as a relocated Jubilations Dinner Theatre.
Canadian Tire's vacant space was retenanted by a T & T Supermarket, specializing in Chinese cuisine, in 2002. This was accompanied by the creation of an adjacent Chinatown mall concourse.
The two remaining 1980s-vintage multiplex theatres were in operation until the early 2000s. Cinemas 6 shut down in 2004. It was divided into inline spaces, with the largest being West 49 & Skateboard Park. The West Mall 8 closed in 2008, with Urban Behavior assuming its spot.
A Phase V expansion, proposed in 2002, was to add 322,900 square feet to WEST EDMONTON MALL and include a sports & trade show facility, 12-storey office tower and 600-unit residential complex. However, this project never came to fruition.
In January 2012, an 18-month face lift of the mall's Phase I, II and III sections began. Costing upwards of 100 million dollars, the project added new ceilings, flooring, column treatments, water features, soft-seating areas and bathrooms. Mall entrances were also rebuilt.
At the same time, several luxury retailers opened WEST EDMONTON MALL stores. These included Burberry, Tory Burch, Kate Spade and Williams-Sonoma. Quebec's La Maison Simons dedicated their store on October 31, 2012. The Hudson's Bay Company announced a department store name change in March 2013. All The Bay locations would be known, henceforth, as Hudson's Bay (Francophone stores would officially become La Baie D'Hudson). New corporate logos were also introduced.
The WEST EDMONTON MALL Zellers was shuttered in the summer of 2012. The building was substantially renovated and opened -as a Target- on May 7, 2013. Target's expansion into Canada was unsuccessful. The WEM store was shuttered April 2, 2015.
Sears, a 1981 charter tenant, closed for good on January 14, 2018, taking with it the entire Sears Canada operation. The WEM building was rented to two temporary tenants while a permanent redevelopment plan could be established. The Brick, a Phase III furniture store, relocated into a (55,000 square foot) space on September 9, 2019.
In October, it was announced that Edmonton-based Mayfield Toyota would lease the remainder of the Sears building and 45,000 square feet of adjacent mall space. Construction of a (317,000 square foot) auto dealership would commence in March 2020 and be completed in April 2021.
Sources:
The New York Times
A Phase V expansion, proposed in 2002, was to add 322,900 square feet to WEST EDMONTON MALL and include a sports & trade show facility, 12-storey office tower and 600-unit residential complex. However, this project never came to fruition.
In January 2012, an 18-month face lift of the mall's Phase I, II and III sections began. Costing upwards of 100 million dollars, the project added new ceilings, flooring, column treatments, water features, soft-seating areas and bathrooms. Mall entrances were also rebuilt.
At the same time, several luxury retailers opened WEST EDMONTON MALL stores. These included Burberry, Tory Burch, Kate Spade and Williams-Sonoma. Quebec's La Maison Simons dedicated their store on October 31, 2012. The Hudson's Bay Company announced a department store name change in March 2013. All The Bay locations would be known, henceforth, as Hudson's Bay (Francophone stores would officially become La Baie D'Hudson). New corporate logos were also introduced.
The WEST EDMONTON MALL Zellers was shuttered in the summer of 2012. The building was substantially renovated and opened -as a Target- on May 7, 2013. Target's expansion into Canada was unsuccessful. The WEM store was shuttered April 2, 2015.
Sears, a 1981 charter tenant, closed for good on January 14, 2018, taking with it the entire Sears Canada operation. The WEM building was rented to two temporary tenants while a permanent redevelopment plan could be established. The Brick, a Phase III furniture store, relocated into a (55,000 square foot) space on September 9, 2019.
In October, it was announced that Edmonton-based Mayfield Toyota would lease the remainder of the Sears building and 45,000 square feet of adjacent mall space. Construction of a (317,000 square foot) auto dealership would commence in March 2020 and be completed in April 2021.
Sources:
The New York Times
The Edmonton Journal
The Star-News (Wilmington, North Carolina)
The Times (St. Petersburg, Florida)
The Register Guard (Eugene, Oregon)
The Star-News (Wilmington, North Carolina)
The Times (St. Petersburg, Florida)
The Register Guard (Eugene, Oregon)
https://www.wem.ca (website on Internet Archive Wayback Machine)
https://www.wem.ca
http://bestedmontonmall.com
http://thecanadianencyclopedia.com
http://www.squido.com
http://www.fundinguniverse.com
http"//www.pcl.com (PCL Construction)
http://triplefive.com (Triple Five Corporation)
http://bestedmontonmall.com
http://thecanadianencyclopedia.com
http://www.squido.com
http://www.fundinguniverse.com
http"//www.pcl.com (PCL Construction)
http://triplefive.com (Triple Five Corporation)
https://www.retail-insider.com
"West Edmonton Mall" article on Wikipedia
"West Edmonton Mall" article on Wikipedia
The site on which the mall was built had been occupied by Metropolitan Stadium between 1956 and 1981. The structure was replaced by the Hubert H. Humphrey MetroDome (which was built at another location).
Photo from Wikipedia / "Wahkeenah"
A commemorative plaque marks the location of home plate, in the "Old Met" stadium. This is found in the northwest corner of today's Nickelodeon Universe indoor theme park.
Photo from Wikipedia / "Yassie"
A view of Knott's Camp Snoopy. Its flora and fauna were strewn with 20,000 ladybugs, which were used as an environmentally-friendly pesticide.
Photo from Wikipedia / "Appraiser William Wesen"
A vintage snapshot of Woodstock (the little yellow bird), which adorned the Screaming Yellow Eagle ride. This trademark was part of the park's original "Peanuts" comic strip branding. After a squabble over licensing rights in 2005-2006, all of these images were hastily removed. The entertainment venue was renamed The Park At Mall Of America.
Photo from Wikipedia / "53180"
Our third MOA floor plan depicts the complex in the year 2010. After three name changes, the Floor Four cinematic venue is known simply as Theatres At Mall Of America. Junior anchors during this time frame include Best Buy, Nordstrom Rack, Barnes & Noble and Marshalls (a 1992 charter tenant).
A new logo was created for the mall in 2013.
Graphic from www.mallofamerica.com
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