WOOLWORTHS, colloquially known as "Woolies", opened its first store, in Sydney, in December 1924. The retailer had absolutely no connection with the defunct North American chain of the same name, although it was also a variety store operation. Its first supermarket opened in 1960, which resulted in a gradual shift away from the variety store focus. By the early '90s, the WOOLWORTHS name was used exclusively as a label for the chain's grocery stores.