WOOLWORTHS, colloquially known as "Woolies", opened its first store, in Sydney, in December 1924. The retailer had no connection with the defunct North American 5 & 10 chain of the same name, although it was also a variety store operation. The first WOOLWORTHS supermarket opened in 1960. By the early 1990s, the WOOLWORTHS name was being used exclusively as a label for the chain's grocery stores. The variety store division had been gradually phased out.