COLES NEW WORLD SUPERMARKETS

Based in Greater Melbourne, COLES started out, in April 1914, as a variety store chain. By the late 1950s, the company was gravitating toward grocery retailing and several competing supermarket chains were acquired. In 1962, the COLES NEW WORLD SUPERMARKET nameplate was devised, as a reflection on the then-emerging Space Age. The NEW WORLD reference was dropped in 1991.