COLES NEW WORLD SUPERMARKETS

Based in Greater Melbourne, the COLES chain started out, in 1914, as a variety-type store. Three competing grocery chains were acquired in the late 1950s...with the company's focus shifting toward the grocery end. In 1962, the COLES NEW WORLD SUPERMARKET nameplate was devised, as a reflection on the then-emerging Space Age. The NEW WORLD reference was dropped in 1991.